Last month I was hanging out in London for 2 weeks and on the way home to San Diego I had a two hour layover in New York which turned into a week long stay. For those of you that don't know, since 2008, I've been working with a company called 3Dar which is a video/post-production/animation studio based in Buenos Aires, Argentina. Our good friends/long time client Mirrorball was collaborating with Perrier on a street art campaign and brought us in to help with some video production to showcase the art and to create some interactive displays at some of the events they were doing in Toronto and NYC. Check out the some of what we were doing:
If you thought mid-September was an uneventful time of the year, think again — today we reveal Perrier’s Limited Edition Street Art Collection and you are front and center for the big moment. This new creation is a groundbreaking collaboration between three global street artists: Sasu, JonOne and Kobra, who hail from Tokyo, Paris and São Paulo respectively. All three world-renowned artists were selected to complete one unique task — to redesign, refresh and renew the iconic look of the Perrier bottle in their very own way.
Defining a new era in Perrier packaging, this Street Art Collection brings one of the most popular contemporary art movements to the palm of your hand. Previously disregarded for its illicit and underground nature, street art has grown to be one of the most recognizable and democratized art forms. The bold, colorful and youthful packaging continues to emphasize Perrier’s daring and innovative nature.
Let the video take you on a special journey from the beautiful Perrier bottle to the innovative street art masterpiece it becomes today.