The title makes sense once you watch this video by Ghost+Cow Films:

For optimal viewing, watch in full screen and turn the sound up. For behind the scenes, production stills and more, go to http://www.droneboning.com Conceived and directed by Ghost + Cow (Brandon LaGanke + John Carlucci) http://www.ghostcowfilms.com Music: "The Kink" by Taggart and Rosewood from the forthcoming album "The Killingest" http://totallygrossnationalproduct.com/artists/taggart-rosewood Shot on location in San Francisco, CA. Produced by Chad Ghiron Drone Operators: Spark Aerial (Radley Angelo and Kurt Selander) Director of Photography: Ruben O'Malley Edited by Rocky Bazemore Titles by: Ben Kim PA/Photographer: Daniel Jarvis Color and finishing by Click 3X EP at Click 3X: Chris Kiser Producer at Click 3X : Jon O’Hara Color: Milan Boncich Director of VFX: Mario Caserta Flame: John Geehreng, Joey Deady